45% Revenue Growth for a Krakow-based Software House
We implemented a new customer acquisition process in the US market. We configured the reporting system and trained the sales team in contract closing techniques for deals worth over $50,000.
Krakow-based company DevFlow Solutions had great developers but was struggling for survival on low margins. We showed them how to stop fighting for pennies in Poland and secure solid dollar contracts in the USA.
The challenge
The company employed 22 specialists, but their net margin fell to 12% at the beginning of 2024. Management was losing time pricing small orders for 15-20 thousand PLN, which barely covered electricity and rent. There was no repeatable foreign customer acquisition system. Salespeople were sending inquiries that no one responded to because the offers looked like internet copies.
Our approach
At Tatry Strategy Group, we don't play with theory. We verify facts in 48 hours. We analyzed 18 of DevFlow's recent offers and found 7 critical errors in price communication. We sent two of our consultants to their office in Krakow for 4 days. We set a clear plan: we quit small inquiries and hit only FinTech companies from Boston and Chicago.
The solution
In 22 business days, we built a High-Ticket sales process. We configured a CRM that watches every contact – if a salesperson doesn't respond to a customer within 47 minutes of an inquiry, the system sounds an alarm. We trained the team in specific contract-closing techniques for deals above $50,000. Instead of writing about a passion for code, we started writing about savings for the customer.
Results
After 7 months, the numbers showed the truth. The company not only increased revenue but, above all, regained time for development instead of putting out financial fires.
Timeline
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March 2024Audit of 18 recent offers and project profitability analysis.
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April 2024Implementation of new CRM system and database of 450 contacts in the USA.
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May 2024Negotiation workshops and start of the first outbound campaign.
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July 2024Signing the first contract for the amount of $58,900.
"Numbers don't lie. Tatry Strategy Group pulled us out of swampy orders onto a straight path. Now we know who to look for and how much to sell our work for."